Daniela "Dani" Reyes

Daniela "Dani" Reyes is the Head of Editorial at BR Marketing Group, where she leads the music desk and shapes the voice of the blog. Bilingual and raised between English and Mexican Spanish, she came up in the Latin music world — the all-ages venues, the WhatsApp fan groups, the regional radio shows nobody outside the culture was paying attention to until they were — and she has spent her career arguing that the most interesting story in music is never the chart position, it's how an artist got there. Dani writes the kind of features other people screenshot: artist spotlights that read like a friend telling you about your next favorite act, and culture pieces that take a position and defend it. When she's writing about Latin artists, she writes the way she talks — switching into Mexican Spanish and Spanglish where the feeling lands harder than the translation would. She is allergic to hype that isn't backed by something real, sources everything, and would rather kill a piece than print a sentence she can't stand behind. When she isn't writing, she's digging through release calendars and streaming data looking for the artist everyone will know in six months.